O2

CAN DO DECODED is the first brand book that carries the DNA of real game changers—the DNA of outstanding personalities who have changed the world for the better. Like O₂, they also carry the Game Changer gene. To activate this gene in all employees, we decoded it with CAN DO DECODED. To do this, we mixed DNA samples of our disruptive personalities - and with them, the Game Changer gene - into the printer ink.